Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!

• Up to 100% gray coverage with rich, healthy-looking results
• Ultra-precision ME+ dye technology for true-to-tone color. For info on ME+ dye technology consult https://www.wella.com/professional/en-US/hair-color/koleston-perfect/koleston-perfect#/?_k=m0qia0
• Metal Purifier to help prevent hair damage caused by metals
• 1 color service every second in the world
• Dermatologically tested* *dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test
• Up to 85% naturally derived ingredients* *from 80-85% depending on the shade
• Made with 100% recycled aluminum tube* and plastic cap** *95% post-consumer recycled aluminum and 5% post-industry recycled aluminum. **post-consumer recycled polypropylene
• Vegan. Globally committed to no animal testing* *Wella Company is a member of the International Collaboration on Cosmetics Safety

USAGE INSTRUCTIONS