Discover Color Touch. Wella Professionals most versatile demi-permanent hair color. Always loved, now better than ever. With new Built-in metal purifier for true-to-tone vibrancy no matter the hair condition. Experience uncompromised vibrancy and shine with up to 70% grey coverage*. Color Touch results beautifully fade over 28 washes. *with Color Touch Plus
NEW built-in Metal Purifier for true-to-tone vibrancy no matter the hair condition
Ammonia Free* *except Color Touch Plus which is low-ammonia
Uncompromised vibrancy & shine
Up to 70% grey coverage* (*with Color Touch Plus )
Beautifully fades over 28 washes
Vegan, Formulated without Silicons, Free of Mineral Oil
