{"product_id":"koleston-perfect-rich-naturals","title":"Koleston Perfect Rich Naturals","description":"\u003cp\u003e\u003cspan\u003eKoleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"sc-e078a01b-2 bllwbQ\"\u003eUp to 100% gray coverage with rich, healthy-looking results\u003c\/li\u003e\n\u003cli class=\"sc-e078a01b-2 bllwbQ\"\u003eUltra-precision ME+ dye technology for true-to-tone color. For info on ME+ dye technology consult https:\/\/www.wella.com\/professional\/en-US\/hair-color\/koleston-perfect\/koleston-perfect#\/?_k=m0qia0\u003c\/li\u003e\n\u003cli class=\"sc-e078a01b-2 bllwbQ\"\u003eMetal Purifier to help prevent hair damage caused by metals\u003c\/li\u003e\n\u003cli class=\"sc-e078a01b-2 bllwbQ\"\u003e1 color service every second in the world\u003c\/li\u003e\n\u003cli class=\"sc-e078a01b-2 bllwbQ\"\u003eDermatologically tested* *dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test\u003c\/li\u003e\n\u003cli class=\"sc-e078a01b-2 bllwbQ\"\u003eUp to 85% naturally derived ingredients* *from 80-85% depending on the shade\u003c\/li\u003e\n\u003cli class=\"sc-e078a01b-2 bllwbQ\"\u003eMade with 100% recycled aluminum tube* and plastic cap** *95% post-consumer recycled aluminum and 5% post-industry recycled aluminum. **post-consumer recycled polypropylene\u003c\/li\u003e\n\u003cli class=\"sc-e078a01b-2 bllwbQ\"\u003eVegan. Globally committed to no animal testing* *Wella Company is a member of the International Collaboration on Cosmetics Safety\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"sc-e078a01b-1 cQPrTk\"\u003eUSAGE INSTRUCTIONS\u003c\/h3\u003e\n\u003cdiv class=\"sc-e078a01b-2 bllwbQ\"\u003eMixture ratio: 1 part Koleston Perfect Hair Color to 1 part Welloxon Perfect Developer. 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