ORIAC

Established in 2002, the vision for Oriac was to support educational facilities in the beauty industry in Canada. We realized there was need for a company for the schools; someone who understood the schools and their needs.

We started with distributing PIVOT POINT. As we grew across Canada, the schools appreciated our personal and friendly touch and asked us to bring in more items that would be useful to them. We scoured the globe and met with many companies who were interested in bringing their products to Canada. Fortunately, we found a partner in Artego, who shared our values and commitment to the beauty professional. This partnership has flourished and continues to grow.

Initially the Artego product lines were being used from coast to coast in schools and as these students graduated and became well regarded industry professionals, the demand for Artego by professionals also took off. This lead to our next phase of significant growth as we began partnering with professional distributors across the country who now offer Artego color, Artego wet lines and Artego styling lines across the country. Demand for Artego continues to grow as professionals and salons across the country are using Artego with incredible success and tremendous results for their clients.

This lead to many other brands coming to Oriac to be made available across the country. In 2018, Oriac made several strategic acquisitions which added Kasho and Sam Villa to our lineup of products that we offer through our distributor partners and then in 2019 we acquired the rights for the worldwide clipper brand Andis.

Thanks to the support of the Canadian Beauty Professional, Oriac has continued to grow in recent years and continues to locate and be introduced to new brands which we will continue to bring to the Canadian beauty industry going forward.

We never stop working to improve our business and will continue to expand our offerings based on how we can best serve our industry and our partners.

Get in touch with us today to learn how Oriac can support you and your efforts to exceed your goals and aspirations!

THE ORIAC TEAM

DINO CAIRO

PRESIDENT & CEO

Dino Cairo is the youngest child of Frank Cairo, Canada’s first World Supreme Stylist in 1970. He was born into this industry working in his family hair schools since he was 7; he worked his way from coat check and cleaning towels to packing students’ kits and went all the way up to managing the Calgary location MC College school at age 27. He moved back to Edmonton to start Oriac in 2002 as he took Pivot Point in Canada.

Today he is President at Oriac, proudly representing and distributing top brands across Canada like Artego, Kasho, Andis, Pivot Point, Sam Villa and Better Barber and is exclusive distributor of brands from all over the world like Italy, Japan, Israel, and the United States. With a curious mind and an eye on the future, Dino seeks to bring into Canada the best quality and most innovative solutions to the beauty industry.

He enjoys spending time with his family, travelling, going to sporting events, and of course enjoys a good round of pickleball!

DAVE BASI

VICE PRESIDENT, SALES & MARKETING

Dave Basi formally joined Oriac in 2020 and his diverse and unique background has had a positive impact on the organization since day one. Dave grew up in a small town in Ontario, where he was the first person in his family to be born in Canada. Dave began his career in financial services where he began to build a knowledge of business operations and financials that would serve him greatly in future endeavours. From there Dave expanded his knowledge base by rising through the ranks in sales and marketing positions, ultimately leading large brands in different countries, in the retail, medical professional and of course, professional beauty markets. Dave spent a number of years leading the sales organization for Dannyco Professional, overseeing many successful product launches and the building of a strong and effective team. Dave’s diverse skill set lead him to becoming General Manager of midsize Canadian business which enjoyed strong growth and expansion under Dave’s direction.

Dave now leads the sales and marketing efforts of Oriac in his role as Vice President of Sales and Marketing however he also contributes significantly to building and growing supplier partnerships and finding and attracting new vendors/suppliers to help continue to grow Oriac and it’s downstream partners. Helping others succeed is a key part of Dave’s own definition of success and is readily evident through the strong relationships he has built throughout his career. Away from the office, Dave finds balance in spending time with his family, coaching youth sports, and volunteering.